Blubear is a successful social business that designs and produces reusable menstrual cloth pads. Its mission is to improve the wellbeing of women in communities across Malaysia by building awareness campaigns and addressing social, health, economic, educational and cultural issues.
The team at Blubear believes that women and girls across the region can be empowered to achieve their full potential through greater awareness. The company is spearheaded by a dynamic entrepreneur, Anja Juliah binti Abu Bakar, who has 15 years of experience in human resource management and sales marketing with commendable networking achievements.
Blubear’s sanitary pads are made of bamboo in combination with cotton. Bamboo fibre is characterised by soft feel, air permeability, antibacterial and hygroscopic properties, as well as exceptional eco-friendliness. Therefore, as an alternative to disposable sanitary pads, Blubear’s products pads stay cooler and dryer for longer. They are also washable, providing effective hygienic menstrual protection for more than a year.
In the way of a business model, Blubear designs and produces reusable menstrual cloth pads, marketing and selling them under the registered trademark of “Athena” with the slogan “Eco pad, giving back”.
As a social enterprise, Blubear hires single mother seamstresses and underprivileged women tailors as its beneficiaries. In addition, Blubear runs a campaign wherein it gives away one product for free to a person in need for every product sold; currently, more than 300 young girls have benefitted from this campaign.
myHarapan and its funding arm SEV have supported Blubear in fulfilment of their operational and social impact goals. Their help will also be instrumental in assisting Blubear achieve its ambitious expansion plans. The latter include increasing the tailors’ incomes by 40% by end 2016 as well as employing refugees and disabled persons for sewing projects.