The Picha Project is a social enterprise that empowers marginalised families in Malaysia through a sustainable food delivery and catering business. It caters authentic traditional meals from different cultures prepared by refugee families to companies, events and universities.
The Picha Project is named after a 3-year-old boy from Myanmar named Pita (read as Pi-Cha), the youngest son of the first family who joined the social enterprise. When The Picha Project started in January 2016, the team experimented with the business model, menu, marketing strategies and other elements to make this social enterprise work.
With the support of myHarapan, The Picha Project will carry out marketing campaigns that will increase the exposure of the social enterprise. This will increase awareness among the public towards the cause and at the same time increase sales which can provide a more sustainable living for the marginalised families. For Pita and his family are part of 150,000 other refugees in Malaysia. The support from myHarapan will also improve the operations and logistics of The Picha Project, empowering and enabling the enterprise to move forward to make greater impact to the marginalised families.